![]() ![]() But before you rush to that conclusion, consider is how many people are listening to all those podcasts. Indeed, looking at the numbers above you might think you’ve already missed your opportunity to capitalize on the trend. So, let’s look at why it is still worth starting a podcast. These companies see podcasting as big business – and you should too. Earlier acquisitions included Spotify buying Gimlet, SiriusXM snapping up Stitcher, and the New York Times adding Serial Productions to its portfolio. At the end of 2020, Amazon bought Wondery, a podcasting network, for $300 million. That’s a 36 percent increase in the number of podcasts being broadcast in a single year, boosting the available content by 62 percent.īig media and tech companies have woken up to the opportunity this represents. By 2019, those numbers had grown to over 750,000 active podcasts, and 30 million episodes. ![]() In 2018, the Apple Worldwide Developers Conference reported they hosted 550,000 active podcasts, comprising 18.5 million episodes. The podcasting industry has grown dramatically even in just the past few years. The best news about podcasting is that now’s the time to get involved. Podcast content marketing can be a powerful way to build an audience for your business and there are a growing number of ways to monetize a podcast effectively. adults who class themselves as an avid listener, podcasts are worth learning more about. Whether you’ve only just heard of podcasts or you’re one of the 6% of U.S. In many cases, I have an affiliate relationship with the sites/companies I link to, which means that I will earn a commission if you happen to click through and/or buy anything from the linked site. Affiliate Disclosure You may notice that I link to a lot of other Web sites and resources from this site.Find the Best Technology Cut through the confusion and find the technologies that will really help you grow and transform your business.Market & Sell Learn the strategies and tactics that will help you attract and convert customers for your expertise-based business.Monetize Your Expertise Take advantage of this collection of valuable tips and insights to launch and grow your expertise-based business.Create Your Course Discover the best tools, techniques, and sources of help for successfully creating and selling online courses.
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